Marketing Manager
Marketing Manager, Engineering Manager or Emergency Preparedness Manager
International marketing manager for several large semiconductor manufacturing
companies: I have numerous incredible achievements including market development,
product development and product surveys. I set prices, developed sales tools, conducted
seminars and trained the sales force.
My greatest Marketing moment: One of my product lines had a 90% failure rate for speed in final test. It struck me that there should be a market for a slower speed device. I considered all the possible applications I could imagine and then looked for manufacturers developing or manufacturing these products. When I was successful at identifying a market I proposed the 'new' device to the Vice President of marketing I reported to. I conducted a survey for an expected ASP. He gave me the go ahead for the program, which just consisted of a new slower test applied to failed product that would have been thrown away. I was successful at maintaining a higher ASP for this 'new' Product than my full speed product (This was in a very competitive market). Years later, the company had discontinued the full speed device but was continuing to sell my slower speed devices.
Another great moment: I had a customer based in Austin Texas that I had been working with for months. The project head finally told me that another company had a product that was better suited to his requirements. I had been tipped off by an engineering acquaintance on Friday that the final day for product selection was the following Monday. I contacted the project head again and was told they had made up their mind for my competition. The manager knew I was very aggressive and he told me the final decision was about to be made and I need not make another appearance. I told him I would be in his lobby Monday late morning with donuts and if he had a minute I would love a last shot. I could approve my own travel at the company I worked for and decided to make the trip from San Jose early Monday. The manager was walking through the lobby, laughed saying he could not believe I was there. He met with me and two of his sr. engineers and gave me the order. My vice president of Marketing could not believe I saved the order, as he was very familiar with the opportunity. From that day forward in marketing meetings he referred to me as Bulldog.
Early in my career I defined a serial communications device for a company, American Microsystems Inc (AMI) that I was working with, but not for.
I was the US head of a Strategic Product Development team based in Japan as a Marketing Manager for a major US / Japan semiconductor manufacturer.
I am looking for a position that will satisfy my hunger to excel in new markets and the real pleasure of developing teams to succeed in today's ever changing marketplace regardless of the product lines a company may ask me to develop.
Email Jim netshasta@earthlink.net
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